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Why are ''mommy and me'' outfits so popular?

by Valerie Engel

''Every woman becomes like their mother'' said Oscar Wilde. While sisters (of all ages) have been wearing the same clothes for centuries, mother-daughter dressing didn’t catch on until the early 1900s. The couturière Jeanne Lanvin launched the trend after giving birth to her only child, Marguerite, in 1897, at the then-advaced age of 30. Spotting a gap in the market, she debuted a high-end children’s line in 1908, using the same luxurious textiles and avant-garde styles that characterized her womenswear. Marguerite served as her model and mini-me; the inseparable pair were often spotted parading around Paris in coordinating couture outfits. The...

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